Using Audience Segmentation to Market Yourself on LinkedIn
When it comes to opportunity and ease of use, there is no better platform for professional self-promotion than LinkedIn. The social media network for professionals allows users to build compelling personal brands. A well-designed brand on LinkedIn showcases a user’s skills, experience, personality, and other professional qualifications for a specific audience. Consider the following […]
Why Networking on LinkedIn Is Important
If you’re a working professional with any kind of career ambition, it’s safe to say you probably have a LinkedIn profile. According to data from Statista, just 17 percent of LinkedIn users access the LinkedIn app every day. That means a lot of people are taking a set-it-and-forget-it approach to networking on the social platform. […]